Tonight I'm Gonna Party Like It's 1976

I have to hand it to the Southern Comfort Corporation. Back in the 1970s, at least, they were certainly prolific with the free cocktail guides that one could pick up in liquor stores. We have a bunch of them, with themes ranging from the singles scene to astrology, although the cocktails were steadfastly identical. The one I'm enjoying today is the Spirit of '76 Happy Hour Barguide (published in 1975, but whatever). It was picked up at Haxton's Tollgate, in Warwick, RI, (the name is stamped on the back) which means it most likely comes to us via my mother-in-law, and is a delightful time capsule of cocktails. Here are a few select pages, including "the Secret of the 'pros'" for making drinks (hint: use SoCo) and "recipes for the newest hit drinks!"

Now I'm thirsty!

Who's Up For 44 Drinks?!

I've been organizing our cocktail guides and I'm rediscovering some real gems, including "How to make 44 drinks that put life in your party" ("advertised in LIFE" magazine), brought to us by the incredibly prolific Southern Comfort. Southern Comfort put out the best cocktail guides back in the day. True every drink featured SoCo, even when it shouldn't have, but, hey, what do you want from Southern Comfort?! The photos were fabulous and the themes, which ranged from disco to the Bicentennial, were inspired. The holiday party season is fast approaching, so let's explore this little booklet!

Any party with 44 drinks will have lots of life. Until it doesn't.

Bonus appetizer recipe, perfect for brunch or the morning after!

More easy appetizers, perfect for folks who may be, ahem, imbibing heavily.

Punch bowls perfect for the holiday season or when you're just looking to get loaded!

More holiday party suggestions coming soon! The mid-century era wasn't much for adult Halloween parties, but everyone knows a kids punch is fabulous with a little liquor added! 

Vintage Recipes for September!

I just added new (to the site, anyway) vintage recipes to our website, this time with a disco flair! Click here to check them out. Get those boogie shoes out of storage - it's time to dance (and drink. A lot.)!

Time to boogie-oogie-oogie 'til you just can't boogie no more!